Roger Federer’s $300 million deal with Japanese brand Uniqlo is the biggest apparel deal ever in Tennis. In India, the ₹ 100cr bar was set by Sachin, followed by Dhoni and now Virat Kohli has a ₹100 crore tie up with a single brand. InsideSport.co brings to its readers top five endorsement deals a from different sports.
ROGER FEDERER and UNIQLO –The most recent addition to the Swiss Maestro’s collection is a landmark deal with the Japanese casual wear company UNIQLO. Although being a casual wear company, sponsoring tennis stars isn’t something new for them. As they already had Novak Djokovic and Kei Nishikori associated with them. But getting Federer was a different ball game altogether. The deal was finalised at $300 million. The contract came in the wake of Federer leaving its all-time apparel sponsor Nike. This new deal will run for an 10 years and will roughly give Federer $29.6 million a year.
VIRAT KOHLI and PUMA – Stepping up in the Indian cricket scenario is never an easy task. But Kohli did that with his hard-work, perseverance and patience. The benefits are now flowing thick and fast in his direction. The latest of which came in the face of Puma. The brand signed Kohli for an eight-year deal which roughly amounts to ₹ 110 cr. This will give the cricket superstar ₹12.5 crore annually.
CRISTIANO RONALDO and NIKE – Nike has been a constant sponsor of the Real Madrid star Ronaldo since 2003 when he first moved to Manchester United. His last deal with the US brand had ended in the year 2016, and then he became only the third athlete after Michael Jordon and LeBron James to ink a lifetime deal with the sporting giants. The deal is rumoured to be of around $1bn, though the actual value is never disclosed by the brand or the football icon. This still is cheap bargain according to HOOKIT, which measures the social and digital media value of brands. The annual earnings for Ronaldo from this cannot be made out as it will be distributed over the course of his lifetime.
MICHAEL JORDAN and NIKE – The legendary basketball player may have hung his boots but Nike still continues to benefit from his name. And as a result, Jordan landed a deal with the sports shoe and apparel manufacturer of around $110 million. The shoes with his signatures are the most sold one, according to NDP group. And as an extension, he was also a beneficiary of the first lifetime deal from Nike in the year 2015.
TIGER WOODS and NIKE – The sporting giant has onboard another big athlete in Tiger Woods. The deal was inked at a rumoured amount of $100 million, which begged the question – Does the golfer actually deserve this much? The deal was finalized in the year 2013. The deal helped Woods earn an estimate of $25 million a year for 5 years based on sales. But the fact that Tiger failed to win any major Golf Championship since the year 2008 didn’t help Nike’s cause.
SPORT + NEWS + BRAND NEWS + SPORTSTAR / Sports biggest deals – Federer Uniqlo – Kohli Puma – Ronaldo Nike – Woods Nike – Jordan Nike/ tag – Nike – Puma – Uniqlo