FedEx extends deal with UEFA as Europa League official sponsor

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US-based global courier delivery services company FedEx Express has inked a three-year extension with UEFA to remain the official sponsor of UEFA Europa League.

The deal with Europe’s governing body of football as the main sponsor of second-tier European club football competition was first signed in May 2015.

The extended deal agreement will continue to run until 2018/19 season and run through to the UEFA Europa League Final in 2021.

The two organisations, since 2015, have been working together to create unique experiences for fans. These include the FedEx Performance Zone on UEFA.com – providing insights and data on the UEFA Europa League players – the the Player Mascot programme on matchdays, which gives thousands of children a money-can’t-buy experience; and building pitches across the world as a part of the global FedEx Cares CSR initiative with support from UEFA Foundation for Children.

The next three UEFA Europa League seasons will allow these programmes to develop and grow to give even more to fans of the competition. FedEx will continue to increase their global brand awareness, consumer advocacy as well as engage with employees and fans across Europe.

FedEx Express becomes the sixth official partner of the UEFA Europa League for the 2018-21 commercial cycle, following the renewals of Amstel, Hankook Tires and Enterprise-Rent-A-Car, while Kia Motors and Molten have also become an official sponsor and official supplier to the competition respectively.

Also Read: UEFA to launch third-tier club competition from 2021

Guy-Laurent Epstein, marketing director of UEFA Events SA, said, “We are very pleased to announce the renewal of FedEx Express’ sponsorship of the UEFA Europa League for the 2018–2021 commercial cycle. We look forward to continuing our strong association with FedEx and building further upon our common objectives of growing the competition and cementing this sponsorship relationship further. We have enjoyed an excellent first three years with FedEx Express and we look forward to seeing what the next three seasons will bring.”

Brenda McWilliams Piatek, vice president of marketing operations, at FedEx Express Europe, added, “Football demonstrates time and time again, an impressive capability to unite people, each bringing different life experiences and coming from diverse backgrounds, countries and cultures, and finding common ground through sport. By continuing to sponsor and expand its support for football, FedEx Express is demonstrating its belief in the sport as a platform for possibilities.”

The deal has been facilitated by TEAM Marketing AG – the exclusive marketing agency of UEFA for the UEFA Champions League, UEFA Europa League, UEFA Super Cup and UEFA Youth League finals.

Also Read: European club football shows profit for first time in 10 years: UEFA


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