The Indian Premier League is becoming as much popular among women as it has been among the male cricket fans. The female cricket audience for IPL are fast catching up with the men.
The IPL season 2018 has registered a considerable growth in women audience on TV. Total time spent by the women watching IPL on TV has also gone up.
Women have accounted for 40% of IPL’s total viewership. This amounts to an 18% growth over corresponding four-week data for the previous year, stated a Business Standard report.
The total impressions, the number of people registered watching the event on television, have grown from 606 million last year to 717.4 million in the first four weeks of the league.
Women audience are also spending more time watching the live IPL broadcast now. The average time spent by women has also grown from 31.07 minutes in 2017 to 33.09 minutes now. This is an increase of seven per cent.
There is no change in the top markets for IPL’s female viewership. The ladies in Maharashtra, Andhra Pradesh-Telangana and Karnataka have been the biggest consumers of the IPL content in that order. Urban population is the bigger IPL content consumer among women.
The urban market has contributed to the 59% of IPL’s female viewership as against the total 56% last year.