Fena is among the principal sponsors for the Kings XI Punjab for the Indian Premier League 2018.
India’s popular fabric care, home care and personal care brand Fena has announced its official partnership with Kings XI Punjab as Principal Sponsor for the 11th season of the IPL, which is scheduled to start on April 7, Saturday.
Under the terms of the deal, Fena logo will be visible on the KXIP team jersey and merchandise. The brand will also benefit from an in-stadium presence on match days and significant brand exposure at the Kings XI Punjab’s home grounds, the IS Bindra Stadium, Mohali, and the Holkar Cricket Stadium, Indore. The brand will also keep its viewers engaged through activations and on its official Facebook page.
Santosh Saraswat, Product Manager, Fena said, “Cricket has always been close to our nations sports lovers’ hearts, and the stupendous popularity of IPL in the last 10 years further validates that no other sport is as entertaining and uniting as Cricket for the Indian viewers. With this year’s IPL getting even bigger and better, we take pride in extending our association with one of the best team in IPL, Kings XI Punjab. This partnership will increase our brand salience and help us engage with cricket fans across the nation through the common spirit and pure raw entertainment of IPL cricket”.
Satish Menon, CEO, Kings XI Punjab said, “We are extremely delighted to announce our partnership with Fena as our Principal Sponsor for the season. It’s great to find synergies when you come across likeminded brands with a vision that aligns cohesively with your efforts. Fena has been exactly that for us and we’re confident about how mutually beneficial this association is going to be for us all.”
KXIP has also signed Lotus Herbals as a Principal Sponsors, while Kent RO is their title sponsors.