The world governing body for football, FIFA has advised the broadcaster to reduce showcasing the attractive female fans during the match broadcasts.
FIFA is reportedly gearing up to crack down on the broadcasters unnecessarily showing shots of attractive female fans in the stadiums during the live broadcast of the World Cup matches.
FIFA diversity chief Federico Addiechi is reported by the Irish Examiner as saying that the stance is “a normal evolution” and that broadcasts in Russia have already improved from the 2014 World Cup in Brazil.
“This is one of the activities that we definitely will have in the future. It’s a normal evolution. We have done it on a case-by-case basis when some cases arose and they were pretty evident,” Addiechi said,.
“We’ve done it with individual broadcasters. We’ve done it as well with our host broadcast services. It was not a“proactive campaign but we’ll take action against things that are wrong”.
The subject arose in a review of FIFA’s anti-discrimination program in Russia. Monitors identified sexist incidents which included fans harassing female broadcasters.
The anti-discrimination group Fare Network has been working with FIFA to reduce the amount of televised shots of young females at the World Cup games.
Addiechi said it has been working with the local organisers and Russian police to identify these fans and, when appropriate, they have lost their FAN-IDs and been forced to leave the country.