The FIFA U-17 World Cup India 2017 frenzy is reaching new heights as the event is nearing to its inception. This will be the first time the Indian national anthem will be sung during a FIFA tournament. To add to all the firsts that are happening due to the tournament, the global governing body for football, FIFA has Indianised itself on Twitter becoming the first global sports federation to do so.
FIFA has launched a new Twitter account @FIFAHindi to cater to Indian football fans. The global body has launched a Twitter account in the most widely spoken language in the host country: Hindi.
— FIFAHindi ??⚽? (@FIFAHindi) October 4, 2017
The account will keep fans updated on the progress of the 52-match tournament, taking them on a journey across all six venues, as 24 teams compete for one trophy, FIFA announced in an official release on its website.
The twitter account will also inform fans about important information related to their fan journey, and will retweet the very best fan tweets, as #FootballTakesOver in India.
In a step to further deepen the engagement with fans around the world, and enabling them to share their love of football, the FIFA took this step. FIFA recognises that Indian fans are not only excited about the FIFA U-17 World Cup, but are huge supporters of the FIFA World Cup as well. Therefore, the world governing body will be closely analysing the success of this account over the next four weeks.
“Football has a special place on Twitter with a strong community and constantly growing conversations,” said Aneesh Madani, Head of Sports Partnerships, Asia Pacific, Twitter. “With the launch of this new Hindi Twitter account, FIFA is transcending the barriers of language and enabling even more access, as the first-ever FIFA event in the country kicks off.”