FIFA, the world governing body for football, has opened a process to invite various commercial and investment proposals in relation to the completely new Club World Cup tournament, which is launching for the first time in 2021.
FIFA in October this year had announced that the inaugural edition of this new tournament will be held in the People’s Republic of China following unanimous approval by the FIFA Council. FIFA subsequently has received a high level of interest from companies potentially wanting to be involved in the new event, and, therefore, has invited investment proposals for the commercialization of the inaugural event.
Upbeat with the response, FIFA intends to explore and model various commercial and investment options that would best support the vision for this tournament as the pinnacle of global club football.
The invitation timetable, which runs until December 19 has been extended to entities that have the necessary financial and operational capacity together with experience in managing a football property of this magnitude, and the proposals will be evaluated over the ensuing weeks, FIFA has stated.
As part of the process, the new tournament will receive a strong and unique name and brand, and the format will provide unrivaled entertainment for fans, with the chance to see their clubs play in a competitive international event on a scale that has never previously existed.
The high quality of clubs and wide geographic coverage of the new tournament will provide a unique commercial platform that reaches a collective global fan-base in the hundreds of millions.
All revenues from FIFA’s new club world cup tournament will be redistributed across the entire football community supporting the development of football globally.