FIFA and the local organising committee for the FIFA Club World Cup Qatar 2019 have announced The Look Company as the latest National Supporter of the presented by Alibaba Cloud.
Jacob Burke, the President for The Look Company in Doha, explained: “The FIFA Club World Cup 2019 is an amazing opportunity to showcase our ability to deliver high-impact branding for global events and also marks the increasing importance of sport for the country. We are very proud of being able to show our support for the sports industry in Qatar and to leave behind a memorable experience for spectators from all around the world.”
Jean-François Pathy, FIFA’s Director of Marketing Services, added: “The Look is an expert at producing innovative branding solutions that enrich the overall appearance of stadium environments. The visual identity of our events is an important part of our marketing strategy and we’re delighted to have The Look joining the programme as a National Supporter for the FIFA Club World Cup.”
The Look Company is an award-winning visual engagement and branding firm based in Doha, Qatar. It has more than 15 years of experience in the region and boasts a state-of-the-art 3,000m2 large‑format print production facility in Doha, from which it produces an array of branding materials for the sports and events industry. As part of the agreement, The Look Company will provide stadium signage and branding, as well as wayfinding signage in the vicinity of the FIFA Club World Cup 2019™ stadiums.
The FIFA Club World Cup 2019 will be played from 11 to 21 December at three venues in Qatar.