FIFA WC 2022 to affect ECB TV rights deal

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Football’s hugely controversial 2022 Qatar World Cup is likely to have a considerable impact on the ECB’s media rights.

England and Wales cricket governing body has put all their packages out to tender for the five years starting in 2020. And three of those summers could have Premier League football competing with cricket for much longer than usual.

That is because the Premier League matches are having to restructure their 2022-23 fixture list, starting the season earlier and ending it later to accommodate the Qatar World Cup in December 2022. There is likely to be an impact on the season before and the one after as well, says a report in Daily Mail.

According to reports, rather than current ECB TV deals being worth less than £300m (INR 2,504 Cr), the ruling body has received £440m (INR 3,673 Cr) over six years, which they now want to double.
The ECB have past experience of other sports impacting on their revenues. High maintenance Test sponsors npower wanted a reduced deal in 2012 because of the London Olympics.

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