As the FIFA World Cup 2018 kicked-off with hosts Russia’s bespoke 5-1 victory over Saudi Arabia in their Group A match, the world Governing body for football FIFA continued scoring on the sponsorship turf. FIFA has got its first African sponsor on board, FIFA has stated in an official release.
Egypt – Experience & Invest has signed a deal with FIFA to become the first Official Regional Supporter of the 2018 FIFA World Cup Russia from the African sub-continent under Fifa’s new regional sponsorship programme.
Egypt – Experience & Invest is a government-owned entity that promotes Egypt as a tourism and investment destination in order and to attract more tourists to visit the country as well as attract foreign investment.
This year will mark Egypt’s first World Cup appearance since 1990. The country has been drawn alongside hosts Russia, Saudi Arabia and Uruguay in Group A.
Dr. Sahar Nasr, Egypt’s Minister of Investment and International Cooperation said, “Being an Official Regional Supporter of the 2018 FIFA World Cup Russia™ gives us the outreach in Africa to highlight and communicate the premium positioning and enormous investment diversity and potential Egypt has to offer.“ She emphasized that, “In addition to having increased visibility thanks to the world’s most watched sporting event, Egypt – Experience & Invest will engage through social media outlets and directly with football fans to showcase the wide spectrum of investment opportunities in the country.”
Dr. Rania Al-Mashat, Egypt’s Minister of Tourism, said, “This is the first FIFA World Cup™ that the Pharaohs have qualified for since Italia ’90 and Egypt – Experience & Invest is determined to use this opportunity to showcase in a modern way the rich and rewarding diversity of tourism experiences that our country offers.”
FIFA Director Marketing Sales & Strategy, Iain Downie, stated, “FIFA is delighted to sign with Egypt – Experience & Invest as an Official Regional Supporter of the 2018 FIFA World Cup Russia™. Similar to FIFA, whose aim is to enhance the appeal of football, Egypt – Experience & Invest’s main objective is to highlight the beauty of Egypt as a country and promote its economical investment possibilities. We are happy to have another strong stakeholder on board and cannot wait for the biggest show on earth to begin.”