FIFA World Cup 2018: Samsung sets bigger goals with new TV range

Samsung latest TV Range launch - InsideSport

Korean electronics brand Samsung has launched a new range of television sets with an eye to score big business goals during the FIFA World Cup 2018.

FIFA World Cup 2018 has started and so are brand initiatives and campaigns targeting audiences hooked to the world’s greatest sporting spectacle. Consumer electronics major Samsung has launched a new range of televisions equipped with additional features, including ambient mode and enhanced sound quality as the company is targeting increase in sales by 10% on the World Cup and Pre Diwali buying pitch, reports PTI.

The new 2018 line-up of televisions includes models across the company’s flagship QLED, mid-range UHD and the Make for India ‘Concert’ series.

In the QLED TV series, with the Ambient mode, customers would be able to see various features suiting their moods and the televisions would also display the prevailing weather conditions, a company statement said.

Under the ‘Concert Series’, Samsung has introduced enhanced sound quality by making hardware and software improvements to deliver cinematic surround sound experience.

After formally unveiling the new range along with actress Hansika Motwani, company General Manager, Consumer Electronics Business, Piyush Kunnapallil said, “consumers are moving towards bigger and better televisions.”

“We intend to fuel the trend by increasing our UHD line-up by 60 per cent and launching new products with innovative features such as ambient mode and superior sound quality.”

“We conducted extensive consumer research and found that consumers need more than just a TV for their living room. The ambient mode in QLED TV allows it to seamlessly blend with your home interiors. We also identified that sound is a major point of concern for Indian TV consumers, hence we developed Concert series, designed to deliver unmatched sound”, he said.

The new QLED TV models are priced at ₹2.45 lakh, the UHD TV range at ₹64,900 and the Concert series at ₹27,500.