FIFA World Cup 2018: Tata Sky’s free content offer for subscribers

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Tata Sky will offer the FIFA World Cup 2018 at no extra cost to the new subscribers on the Direct to Home platform. The DTH operator will offer Sony Ten 2 and Sony Ten 3 free to all new acquisitions from 15 May and 15 July.

Tata Sky, as part of the acquisition strategy, will provide all the new acquisitions on standard definition (SD) set top boxes (STBs), free Sony Ten 2 and Sony Ten 3 between 12 June and 15 July. Additionally, all new high definition (HD) acquisitions will be eligible to get free Sony Ten 2 HD and Sony Ten 3 HD between 12 June and 15 July.

In March, Tata Sky had launched a similar offer for the Indian Premier League whereby all new acquisitions were provided Star Sports 1 and Star Sports 1 Hindi channels at no extra cost from 9 March to 27 May.

Tata Sky had recently launched a campaign asking cable TV customers in South India to make the switch to the DTH platform to enjoy enhanced TV viewing experience. The campaign targeted at Tamil Nadu, Andhra Pradesh, Telangana, and Karnataka features actor Nayanthara. The Maximum Entertainment Campaign highlights the importance of moving from analogue cable to digitised entertainment, states a report.

The DTH platform also launched an ad campaign featuring Amitabh Bachchan to woo customers in Odisha, West Bengal and tier II & III markets of Maharashtra.

In the ad campaign ‘#HarSceneKaMazaaLo’, Bachchan adorns the role of a ‘Bengali Critic’ giving his point of view on iconic film dialogues and superstars in a series of 9 ad films.

The objective of the ad campaign is to showcase how an individual enjoys the offerings of Tata Sky to the fullest, highlighting the abundance of entertainment across platforms. Tata Sky’s net profit for FY18 had zoomed to ₹408 crore for the fiscal ended March 2018 as against ₹8 crore in the previous fiscal year. PAT margin saw an improvement at 7.1% compared to 0.1% in the corresponding period a year ago.

In FY17, the company’s net profit had tanked 90% to ₹8 crore compared to ₹80 crore in FY16.

Tata Sky’s revenue for the fiscal has jumped 8% to ₹5,719 crore from ₹5,302 crore in FY17. The revenue was ₹4,472 crore in FY16.