The Chinese smartphone brand Vivo, one of the key sponsors for the FIFA World Cup 2018, has kicked off its campaign for the grand quadrennial event in style.
Global Smartphone Brand Vivo stays true to its ‘Camera and Music’ DNA at the 2018 FIFA World Cup Russia with key activations at the Luzhniki Stadium in Moscow on Friday.
After much anticipation, the FIFA World Cup 2018 in Russia has finally begun at the Luzhniki Stadium with the host winning Saudi Arabia 5-0 in the opener. With 63 matches remaining, Vivo, the official smartphone sponsor of the 2018 FIFA World Cup Russia, is taking the FIFA World Cup 2018 to new heights, through a series of music and photography marketing activations, reports PTI.
Vivo is empowering fans to be more than just part of an audience, under its global campaign titled, “My Time, My FIFA World Cup”, which comprises Vivo’s Super Time project and Vivo Super Fan photographer programme. It calls upon fans to make this tournament one to remember, to be truly extraordinary and fully experience, capture and share extraordinary moments around them through their smartphones.
Vivo invites fans to experience the future with new innovations beyond the imagination. The revolutionary Elevating Front Camera redefines how selfies can be captured. As a smartphone that is highly anticipated, ever since it was shown in Vivo’s World Cup campaign video, the NEX smartphone shatters expectations to empower users with a smartphone experience like no other.
Upon entering the pavilion, fans will have the opportunity to create their own special moments in FIFA World Cup history, using Vivo’s AI Selfie technology, to capture fun and extraordinary selfies, where they can show support for their favourite teams. Vivo’s AI Selfie technology includes several advanced features, such as AI filters, AI Scene Recognition and AI Photo Composition. There are also scheduled DJ performances to hype the crowd and create a celebratory atmosphere before they enter the stadium.
In addition, fans get the chance to compete for a range of prizes, including premiums and Vivo smartphones, through activities such as a robot football game powered by Vivo’s latest smartphones and lucky draws. The Vivo brand experience pavilions are located outside the Luzhniki Stadium in Moscow and the Saint Petersburg stadium.
Football fans were treated to a music spectacle as the Vivo Super DJ Show was performed live during the half-time break. The show will be performed live at half-time, during all 64 matches, and 90 minutes before kick-off for all matches except the opening match and the final.
Vivo will also participate in the performance of the Official Song at the final.
Russian and Chinese Super Fan photographer Sidelnikov Timur and Xiao Quan enjoyed a once-in-a-lifetime experience with unique pitch-side and stadium access, 45 minutes before the opening match.
The Vivo Super Fan photographers programme will see 128 football fans, consumers and special guests passionate about photography participating in the 2018 FIFA World Cup. With a Vivo smartphone, they will document all the extraordinary moments with unprecedented close-up access at the stadiums and pitches and share them with the world.