The rising football fever and FIFA World Cup craze have given the right kick to boost television set sales in India.
The FIFA World Cup 2018 in Russia match timings are tailor-made for Indian television audience. The recent heroics of the Indian football team and an emotional appeal by national skipper Sunil Chhetri has added to the football fan base in the country. The official FIFA World Cup broadcaster in India is expecting over 100 million viewers for the World Cup games in Russia.
This ideal combination has come as a shot in the arm for electronic companies in India with a sales boom for television sets.
TV sales in India have seen a sudden surge in the average 6% annual growth rate, states a business report by LiveMint. Sales of large TV sets have been doubled in Bengal, Kerala and Northeast ever since the World Cup has started on June 14. The boom can also be attributed to the fact that Sony Pictures Network is broadcasting the FIFA World Cup 2018 live with Bangla and Malayalam commentary on the Sony ESPN channel.
The Sony Pictures Networks is aiming a 20% increase in the total 85.7 million viewers for the FIFA World Cup 2010 in Brazil. The timing for the matches in the Latin American nation were not ideal for the Indian audience as most of the matches started late at night. However, in Russia, the matches are perfectly scheduled for the prime time Indian television audience. Over 100 million audience thus is not at all an ambitious goal for Sony.
The companies have introduced new models and campaigns to cash in on the FIFA World Cup. Sony India has launched a new campaign to push its new Bravia OLED Television range with a ₹8 crore marketing plan around the FIFA World Cup 2018. Sony was the official television of the 2014 FIFA World Cup in Brazil.
Panasonic India, which will be spending around ₹ 5 crores on marketing during the World Cup, has seen a 50% rise in its sales.
Samsung, with its special FIFA World Cup campaign, has launched a new range of QLED TV with screen sizes of 55 inches and 65-inch screens.