Finally Serie A clubs too get sleeve sponsorship nod

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Football clubs in Italy’s top-flight league Serie A will now be able to have sponsorship deals for their playing jersey sleeves.

The Italian Football Federation (FIGC) has given the approval after several Serie A clubs made a request during one of their recent meetings with the governing body of football in Italy.

The move will see Serie A join the other ‘Big 5’ European club football professional leagues – Premier League, Bundesliga, La Liga, Ligue 1 – to have provision for sleeve sponsor.

The clubs, in addition to a front-of-shirt and back-of-shirt sponsor, will now be permitted to sell a space of 10 cm2 on the left sleeve of their shirts. However, it has not yet been confirmed when the new inventory will open up to brands.

Also Read: Manchester United launches campaign as leader in sponsorship revenues

An official statement from Serie A read: “Sponsorship advertising is allowed on the front of the shirt, on the back of the shirt (under the number) and on the left sleeve of the shirt; the total area occupied by advertising must not exceed 65 cm2.”

Serie A clubs will now be able to rake in extra cash from sponsors and maximize their profits. Premier League permitted their clubs to sign sleeve sponsors in 2017-18. The top-flight English clubs have since then managed to increase their revenues by the way of lucrative sleeve sponsorship deals.

Manchester United’s $27.5 million per annum deal with Kohler is the most expensive sleeve sponsorship ever signed. Manchester City and Arsenal earn $12.9 million annually whereas Chelsea is believed to be netting $10.7 million form sleeve sponsorship.