The first four games of the six-match One-Day International series between India and South Africa have garnered 170 million hits on SonyLIV.
Sony Networks video on demand platform SonyLIV has claimed 170 million hits from across the country for the India-South Africa ODI series. India is leading the six-match series 3-1 after having demolished the hosts in the first three ODIs, before Proteas rallied to win the rain-marred fourth match on Sunday.
The average time spent between 1 and10 February was 32 minutes, with the interactions hitting a high of 255 million, SonyLIV has claimed.
Earlier, SonyLIV had claimed that the recently concluded three-match test series between India-South Africa saw an average time spent viewing in excess of 30 minutes.
The Test series, which ended 2-1 in the favour of Proteas, had elicited 125 million interactions and 105 million hits. The series saw an overall watch time equivalent to more than 960 years of watch time with views coming from across the length and breadth of the country, SonyLIV has stated.
With a target audience of mobile-first sports millennials, viewership was divided among 92% male and 8% female with nearly 80% of viewership in the 18-34 age group.
Launched in January 2013, SonyLIV has over 37 million app downloads.