Jordan Brand wants you to train as hard as you hoop. The brand has aggressively branched out into the world of trainers and lifestyle silhouettes in the past couple of years. We can now see more and more Jumpman logos outside the realm of basketball.
Jordan Trainer 2 Flyknit, a model inspired by Michael Jordan’s work ethic and legendary “breakfast club” workouts where the Chicago Bulls would meet before sunrise to put extra work in. The Jordan Trainer 2 Flyknit might be the first non-basketball model from the Jumpman to release globally on July 1.
The brand to showcase its commitment to football evident organized a training session at the Ford center at The Star involving Jordan football players Jamal Adams (Striker, New York Jets), Corey Coleman (Winger, Cleveland Browns), and DeShone Kizer (Quarter Back, Cleveland Browns), according to sporttechie.com.
Before the session began, players participated in morning Breakfast Club, a training regimen inspired by Michael Jordan’s desire to overcome the “Bad Boys” Detroit Pistons teams during the early part of his career.
Among the gear given to athletes was the new Jordan Trainer 2 Flyknit, as well as the Jordan Touchable Pro and AJIX Low cleats. The Trainer 2 Flyknit, inspired by Jordan’s breakfast club workouts, is the brand’s first performance shoe to use Nike’s proprietary Flyknit technology.
The Jordan Trainer 2 Flyknit is the first model to ever use the woven textile, revamping the material to be more supportive and durable than ever. A midfoot strap adds lockdown support while Nike Zoom Air gives dynamic cushioning for any sport. Depending on the colorway, shades of Elephant Print hit the midfoot strap while a new key logo on the inner tongue gives you a metaphorical passport to the breakfast club.
As Jordan continues to deepen its investments in technology, training, and football; players like Kizer and Adams are honored to partner with the brand.