The Premier League, top flight club football league in England has disclosed recovery of over 160,000 counterfeit items valuing more than £5 million (US$6 million) during the 2019-19 season.
The disclosures were made ahead of the sixth annual Football Against Fakes conclave. The event at the Emirates Stadium in London is aimed controlling the counterfeit and fake products.
The anti-fake product drive since its inception in 2007 has unearthed and seized counterfeit Premier League products worth £30 million ($36.2 million). This does not include the piracy of the clubs products and merchandise. According to a study, Premier League piracy costs clubs over £1m ($1.2 mn) per game in sponsorship.
The Football Against Fakes programme targets the online and offline trade of counterfeit Premier League merchandise. The initiative during the last season had removed more than 270,000 items, valuing more than £740,000 ($893,000).
Representatives from Arsenal and Watford as well as police services from Ireland and the USA will share their successful strategies for reducing the sale of counterfeit products online during the anti-counterfeiting in London.
“We have made huge developments in tackling counterfeiting in football since creating our programme,” a Premier League statement read. “Working together with the clubs, our partners and law enforcement, we are committed to reducing the sale and distribution of counterfeit products around the world, and Football Against Fakes is an important part of that.”
The conference will also announce the winners of the Premier League Enforcement Authority of the Year Awards to recognise the efforts of national and international bodies working in the space.
“We have made huge developments in tackling counterfeiting in football since creating our programme,” said a Premier League spokesperson. “No fan should feel the disappointment of purchasing inferior quality fake products.”