Football Business : Atalanta gets new shirt sponsor, Plus500 signs three-year deal

Online trading services firm Plus 500 Ltd declared that it has signed a deal to sponsor the Italian football team Atalanta, based in the city of Bergamo in Lombardy, for a three year period from September 1.

Starting in September, the three-year deal will see Plus500 replace chemicals, plastics and synthetic fibres company Radici Group on the front of the Serie A club’s playing shirts for both domestic and European games.

The financial terms of the deal, which was brokered by WH Sports, were not made public.

Serie A Live : Atalanta name Plus500 as new shirt sponsor in three-year deal
As part of the agreement, the Plus500 logo will feature on the front of the team’s jersey for both Italian and European competitions, while the spread-betting company will have access to branding rights.
The agreement is Plus500’s third sponsorship deal this year, following similar partnerships with BSC Young Boys Football Club in Switzerland and Legia Warsaw in Poland. The company now sponsors five major club sports teams including Atlético Madrid in Spain and the Brumbies rugby team in Australia.The firm added that Atalanta will participate in the UEFA Champions League group stage next season, making Plus500 among only a few companies to sponsor more than one club playing in Europe’s top football competition.
“We are pleased to be partnering with Atalanta., a club that is full of soul andhas a special place in the hearts of the people of Bergamo. Atalanta is a rising power in Italian and international football, and we look forward to supporting them as they continue to grow and progress, particularly as they enter another season in the UEFA Champions League”, said Plus500 chief executive David Zruia.”
This partnership, alongside our existing sponsorship agreements, adds to thefantastic strength of our sponsorship programmes globally. It also strengthens our presence in Italy, an important market with good growth potential, and supports the international brand recognition of Plus500 and our ability to increase customer base globally”, he added.