Football Business : Barcelona & Real Madrid renew sponsorship deals with Canon Medical

Spanish soccer giants Barcelona and Real Madrid have renewed their sponsorship deals with Canon Medical, the Japanese medical equipment company, until 2025.

Under the five-year extensions, the company will continue in its role as a global partner of Barcelona and the official diagnostic imaging partner of Real Madrid.

Canon Medical teamed up with Real Madrid in 2016 and has worked closely with the team to carry out diagnostic tests on their players, as well as those on the club’s basketball team and academy. 

Football Business : Canon Medical to provide Diagnostic imaging solutions to Barcelona, Real Madrid 

As part of the renewal, Canon Medical will provide the newly crowned LaLiga champions with six new diagnostic imaging solutions.

In its extended deal with Barcelona, the company will continue to provide its image-based diagnosis systems to the FC Barcelona Medical Centre at the Ciutat Esportiva Joan Gamper training facility. 

Canon Medical will also continue its collaboration with the Barça Innovation Hub, the Catalan club’s knowledge and innovation platform, to develop sports medicine solutions that can aid in the prevention and diagnosis of injuries both on and off the pitch.  

Barcelona and Canon have been partners since 2015. 

Real Madrid this season won their first LaLiga title since 2017, finishing five points clear of arch-rivals Barcelona.