Bayern Munich – Beats extend partnership : FC Bayern Munich and Beats by Dr. Dre (Beats) are extending their partnership, which has been running since 2015, until 30 June 2021. This cooperation hits the right note: The audio brand, founded in 2006 and a subsidiary of Apple since 2014, has been equipping the stars of FC Bayern with high-quality headphones and speakers for five years now.
FC Bayern München AG marketing director Andreas Jung: “FC Bayern München and Beats both have a terrific sound. We are delighted that we will continue our partnership and equip our players with the first-class products of this global brand. FC Bayern and Beats are continuing their successful strike partnership – and that sounds good.”
Beats is not only popular among the German record champions’ players. Many other international top athletes also like to use these high-quality premium products before training or competing – and of course in their free time too.