Football Business : Champions League winner Bayern Munich extends partnership with audio brand Beats

Bayern Munich – Beats extend partnership : FC Bayern Munich and Beats by Dr. Dre (Beats) are extending their partnership, which has been running since 2015, until 30 June 2021. This cooperation hits the right note: The audio brand, founded in 2006 and a subsidiary of Apple since 2014, has been equipping the stars of FC Bayern with high-quality headphones and speakers for five years now.

FC Bayern München AG marketing director Andreas Jung: “FC Bayern München and Beats both have a terrific sound. We are delighted that we will continue our partnership and equip our players with the first-class products of this global brand. FC Bayern and Beats are continuing their successful strike partnership – and that sounds good.”

Beats is not only popular among the German record champions’ players. Many other international top athletes also like to use these high-quality premium products before training or competing – and of course in their free time too.

FC Bayern München is the biggest sports club in the world with around 300,000 members, and ranks amongst the most successful clubs in the history of football. The German record champions won the Champions League this year and secured the second treble in the history of the club. Stars like Manuel Neuer, Robert Lewandowski, Thomas Müller, Joshua Kimmich and Alphonso Davies set standards at home and abroad and thrill football fans all over the world.