Football Business : Korean K League to LIVE stream matches free on YouTube and Twitter

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Football fans can watch Friday’s K League opener live for free in English – as South Korea does its bit for sporting morale around the world during the coronavirus pandemic. Korean football’s K League will stream the first match of its restarted 2020 season this Friday for free to a global audience on YouTube and Twitter. Jeonbuk Hyundai Motors face two-time Asian club champs Suwon Samsung Bluewings at the Jeonju World Cup Stadium from 7pm, streaming on YouTube and Twitter.

K-League chiefs say they want to “reach out” around the globe while most other countries are still in lockdown – promising online commentary remotely from Australia and “real time” English graphics.The match, between Jeonbuk Hyundai Motors and Suwon Samsung Bluewings, at the World Cup Stadium in the city of Jeonju, kicks off at 7pm local time. The live stream will be available with English-language commentary via the K League’s official YouTube channel and Twitter account.

League title sponsor Hana Bank will be the presenting sponsor of the stream.

Another international media rights deal for the league’s 2020 season has also been reported, with Australian telco Optus. Coverage will begin with this Friday’s opening match and continue with two live and on-demand matches per round from the K League 1 top division.

The K League’s international media rights are being distributed by sports media services company Sportradar. On the domestic front, the league yesterday announced that all its matches will streamed live on several Korean digital media platforms, including Naver, Kakao and AfreecaTV.

Remote production for the Korean K LEAGUE

The K League is using video technology company Grabyo’s cloud video platform to produce and distribute Friday’s global stream of Jeonbuk Hyundai Motors v Suwon Samsung Bluewings. The platform is enabling the league’s media production team to work remotely to deliver the stream.