Mondelēz International, owner of the Cadbury chocolate brand, has signed a regional deal with Premier League outfit Manchester City as the club’s ‘Official Snacking Partner’. The deal cover territories in the UK, the Republic of Ireland, China, the US, India, Australia, New Zealand, Malaysia, Brazil and the UAE.
The initial focus of the collaboration will be to celebrate individuals and organisations who have gone above and beyond to support their communities as they continue to tackle the COVID-19 pandemic.
Cadbury will present the Club’s ‘Cityzen of the Month’ award where fans from around the world will be able to nominate the people, community initiatives and local businesses they’d like to recognise for their acts of kindness, generosity and support.
Nominations will be made by registered Cityzens via the Club’s official website and mobile app and celebrated across the Club’s digital platforms.
The winning entry will also receive 50 Manchester City squad branded Cadbury Dairy Milk bars to share with their friends, family or those who supported them through the pandemic.
Omar Berrada, Chief Operating Officer at Manchester City said: “At Manchester City we are committed to helping our communities to recover from the pandemic, whether that be through our Cityzens Giving for Recovery global campaign or with great initiatives like this that we are looking forward to launching with Cadbury.
“We have been overwhelmed by the incredible efforts of City fans all over the world to support each other and our we are delighted that Cadbury will be helping us to celebrate these achievements.”
Samantha Greenwood, Global Brand Director at Cadbury added: “Every person and business, in every community, plays a vital role in our economic recovery. Manchester City’s fan base and the Cityzens network enables us to shine a light on the incredible work that these individuals and businesses have been doing, and we hope boost the contribution each plays on our journey to recovery from the pandemic.”
Throughout the duration of the partnership, Cadbury will also be offering Manchester City fans unique access to their Club through a series of activities that fans can look out for over the coming months and seasons.
The first such promotion will be Cadbury’s Match and Win promotion, returning for its fourth and biggest year in late August, running across more than 180 million Cadbury products.
Both the semi-finals will be played on August 19 and the final will be played on August 24.
All the matches will be played at 00:30 hours as per IST and will be streamed LIVE On Sony LIV and will be broadcasted LIVE on SONY SPORTS