Football Business : Tottenham Hotspur Stadium gets interest from Amazon for naming rights

The sports market world over is struggling but according to a report in UK’s Daily Mail newspaper, Amazon is interested in acquiring the naming rights of the Tottenham Hotspur Stadium, home of the English Premier League soccer club.

The North London outfit has been seeking a sponsor for the £1-billion ($1.2-billion) venue since it opened in April 2019, and Amazon has “substantial interest” in a deal, according to the UK’s Daily Mail newspaper. Tottenham’s struggle to land a naming rights partner for the 62,000-seat stadium has been attributed in large part to the asking price. It was reported earlier that Tottenham was asking for a price $30 Million per annum, which is believed to have put off some interested suitors in the past year.

However, the Mail reports that Amazon could face competition from other parties, including Nike, the sportswear giant which is the club’s kit supplier.  Tottenham are believed to be seeking a 15-year agreement with a stadium sponsor. Last July, Tottenham chairman Daniel Levy revealed that naming rights talks with incumbent shirt sponsor AIA had broken down, with the pan-Asian insurance company instead opting to extend its front-of-shirt deal with the club to 2022 in an agreement worth about £320 million.