Formula 1 in the Indian subcontinent has registered an unprecedented 87% audience growth on television and digital mediums in 2018.
According to the motorsport league information, published by the Television Post, Formula 1 viewership in India has seen a whopping 87% increase during the period.
China, who benefiting from the return to CCTV as the main free-to-air broadcaster, has increased its Formula 1 reach more than three times since 2017.
Indian subcontinent (+87%), France (+51%), Russia (+27%) and USA (20%) are the other major significant gainers. In terms of gross F1 audience, Brazil (115.2 million viewers), China (68 million) and USA (34.2 million) are the top three markets in terms of TV reach.
The motorsports league has stated that it registered a significant increase in its audience figures during the 2018 season, across both digital and TV platforms, compared to the previous year.
The TV cumulative audience in the top 20 markets (based in ranking of TV audience) stood at 1.59 billion, which represents an increase of 3% compared to 2017. This is the second consecutive year of growth. The global cumulative audience reached 1.758 billion.
The growth is a result of the many efforts made by Formula 1 in the last two years to bring more and more fans to the centre of the sport and attract a new and younger audience. As a result, of all the new fans acquired in the last two years, 61% are under 35 and 36% are under 25 (source: IPSOS).
The F1 eSports Series, which is a completely new initiative and has also young fan growth with 80% of the audience under 35 and 56% under 25, is an example of these efforts.
Star Sports is the official broadcast partner of F1 in India. The championship is broadcast on Star Sports Select channels apart from being streamed on Hotstar.