Formula E signs Goodform for global data growth, fan engagement

Formula E,Goodform,FIA Formula E Championship,Formula E Championship Hong Kong,Sports Business News

Formula E has appointed Goodform to drive global data growth and fan engagement.

Goodform will be focused on building a better understanding of the current Formula E audience while bringing new fans into the sport through strategic data acquisition and engaging communication campaigns designed around the different audiences.

“Formula E has seen impressive growth in a number of areas since its start and is an incredibly progressive organisation that everyone at Goodform is proud and excited to be working with,” says Goodform Marketing Director Joe Kyle.

“Our role will be to take Formula E to the next level in terms of data, insight, and fan communications for season four and beyond.”

The 2017-18 season of the FIA Formula E Championship sparked into life in Hong Kong on December 2 & 3, and will stage 14 races, in 11 cities, including new races in Santiago, Rome and Zurich.

Ben Padley, Marketing & Brand Director at Formula E, said: “It’s fantastic news to be working with Goodform on this exciting new partnership. Goodform has unrivaled knowledge in understanding fan-bases across a variety of sports and with their expertise, we look to broaden the electric street racing series to a new audience.”

Formed in 2002 with a vision for the marketing of sports venues, clubs, leagues, governing bodies and associations, Goodform is working with over 50 professional sports organisations.