Formula 1 motor racing has entered into a multi-year global partnership with RM Sotherby’s, the international automobile auction company.
Through the partnership the two parties “plan to grow in both scope and scale, incorporating both live Grand Prix-based sales and online auction capability”. The focus in the first year of this ground-breaking collaboration will culminate at the season-ending Formula 1 Etihad Airways Abu Dhabi Grand Prix 2019, with a sale of significant cars and memorabilia which will form the Middle East’s first ever major international collector car auction.
Sean Bratches, Managing Director Commercial Operations, Formula 1, said: “Everyone at Formula 1, along with our global community of fans love cars, old and new. The chance to work with RM Sotheby’s is a perfect marriage showcasing the beauty of classic cars alongside the most technologically advanced cars on the planet. And while, not all of us can drive away with a priceless piece of automotive art, our collaboration gives all the race-goers the opportunity to see these beautiful cars up close over the race weekend. It is going to be another way to deliver on our promise of making the spectacle more spectacular.”
Shelby Myers, Global Head of Private Sales, RM Sotheby’s, said: “Formula 1 has an unrivalled track record for working with the some of the world’s most innovative and prestigious international companies. With its passionate global audience of over 560 million fans, and 21 events across five continents each year, F1 provides a unique platform for RM Sotheby’s and the wider Sotheby’s Group, to excite, entertain and engage with our global customer base of collectors. 2019 marks our 40th anniversary and for us there is no better way to celebrate this landmark year than by sharing our love of cars on the biggest stage possible.”
The event will take place on November 30, Saturday, evening at the Yas Marina Circuit. The sale will focus on bringing together an expertly curated selection of significant Grand Prix racing single-seaters and road-going sports cars with an historical connection to the world of motorsport, alongside a broader collection of hand-picked, blue-chip classic and supercars.
The partnership is planned to grow in both scope and scale, providing F1 fans and collector car enthusiasts around the world the chance to acquire their own piece of motorsport and automotive history.