Fortune Cooking oil pulls out all commercials featuring Sourav Ganguly after social media backlash

Sourav Ganguly Heart issue – Fortune Cooking oil pulls out all commercials: Sourav Ganguly suffered heart-attack on Saturday and the repercussions are being felt at the Adani Wilmar’s offices. According to a report by ET, Adani Wilmar has halted all advertisements of its Fortune Rice Bran cooking oil featuring Sourav Ganguly.

One of the brand’s key propositions, ironically, is heart health. “A heart healthy oil that gives you the power of immunity,” read its tagline. Since then, the internet has been having a field day with some trolling the brand for its seemingly hollow promise. Some even pointed out that trolling the brand and dragging an ailing Ganguly into the matter is in poor taste. Some Twitter users also added a political colour to the controversy, connecting the brand’s name to the on-going farmers’ protest.

The former Indian cricket captain was named brand ambassador of Fortune Rice Bran oil in January last year. According to the info available, brand team shot the campaign featuring Ganguly during the lockdown, in which he ironically promotes heart health.

“The advertising featuring Ganguly has been removed across platforms,” said one of the persons who is closely working on the campaign. “Ogilvy & Mather, creative agency for the brand, is looking into the issue and is working on a fresh redressal campaign.”

Sourav Ganguly Health Update – Ganguly likely to be discharged on Wednesday Meanwhile BCCI president is likely to be discharged on Wednesday after it was decided by doctors to defer another angioplasty. His condition was reviewed by experts from across the country and USA through a videoconference on Monday that resulted in a decision to defer another angioplasty to unclog two of his blocked coronary arteries.

Sourav, 48, had suffered a heart attack at home and was rushed to Woodlands on Saturday. The same day a “major blockage” in the right coronary artery was removed through primary angioplasty and a stent was implanted.

“We are planning to discharge him on Wednesday, as medical board have formed an opinion that it would be better to do the second round of angioplasty after a few days.” said Rupali Basu, the CEO of Woodlands.

The doctors are of the opinion that the risk factor has reduced following the removal of the major blockage

Once home, a doctor from Woodlands will visit Sourav every day and check his health parameters, said officials.“A team of nurses will be there at Sourav’s home to monitor his health,” said Basu.

The nine-member medical board discussed Sourav’s condition with several doctors on Monday, including cardiac surgeons Devi Shetty and Ramakanta Panda and cardiologist Samuel Mathew.

Opinions were also sought from Aswin Mehta of Jaslok Hospital and Research Centre, Mumbai, and Shamin K. Sharma of Mount Sinai Hospital in New York.

“The family members were present during the board meeting and were explained about the disease process and further therapeutic plan,” said an official of the hospital.





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