An in-game commercial during the LIVE broadcast of Super Bowler LIV is valued at as high as $ 5.6 million (over ₹ 40 crore per 30 seconds).
The National Football League showpiece event, at the Hard Rock Stadium in Miami on Sunday, February 2, 2020, will be LIVE on the Fox network.
The Fox network is reportedly charging between $5.5m and $5.6m for an in-game Super Bowl LIV commercial, states a sportsbusiness.com report. The commercial value, which is compared to the $5.2 mn CBS had charged for a 30-second slot in February this year, has surged in wake of the National Football League’s increase ratings this season.
Fox had reportedly already sold out its ‘A positions’ – the first commercials to air in each individual ad break.
Fox has also put a premium of the precious marketing opportunity as there will be lesser commercials breaks. The NFL in its contract with Fox has reduced commercial from five to four for each quarter.
“I don’t want to give the number, but (the ad sales team) is quite confident the pricing will certainly be the highest cost per 30-second ad in a Super Bowl to date. So we are very pleased with that,” Fox executive chairman and chief executive Lachlan Murdoch told investors last week.
CBS has reportedly earned $382 million in ad sales for the 2019 Super Bowl. These has been a consistent fall in the Super Bowl on-air ad revenue, reported at $408 million by NBC in 2018 and $419m by Fox in 2017.
The viewing audience for Super Bowl LIII was an average of 98.2 million viewers, the smallest total since 2008.