Franchisee model the future for F1 racing!

F1 Racing
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The Formula one team, Force India believes the international motor racing under its new owners Liberty Media is going to have a franchise future. And the Silverstone-based team wants to be ready for such a scenario.

During the Austrian Gran Prix, Deputy principal Bob Fernley has reportedly said: “Liberty are making very clear indications of where they want to take the sport and that could well lead to either long-term licences or franchises. That to me is where it should be going because that then locks in the teams,” he added.

Liberty Media, who took over the sport in January, are drawing up a road map for the future without divulging much detail. And Formula One’s current commercial agreements with teams run up to 2020.

As per various media reports, Fernley said such a U.S.-style system would also lock in the value of “tradeable assets”, with 10 teams the ideal number and any would-be new entrants having to buy into the existing franchises.

“That to me is where it should be going because that then locks in the teams,” he added.

Liberty media, who took over the sport in January, are drawing up a road map for the future without divulging much detail. And Formula One’s current commercial agreements with teams run to 2020.

As per various media reports, Fernley said such a U.S.-style system would also lock in the value of “tradeable assets”, with 10 teams the ideal number and any would-be new entrants having to buy into the existing franchises.

And thus, Force India were mulling over a name change and removing “India” to attract global sponsors and make it less geographically specific.

“What we are looking at is positioning the team…in order to be able to make sure they (the shareholders) are in line with where the future of Formula One is going,” said Fernley.

“Obviously India limits where we go.

“The value is in the name, like LA Lakers or New York Yankees. They become tradeable programmes.

“All we’re trying to do as a team is anticipate. And part of Formula One is about being ahead of the game.”

Force India are monitoring the situation after Liberty Media drew up plans for the future. A range of companies using the name ‘Force One’ were recently registered in Britain using the London address of co-owner Vijay Mallya.

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