French Open 2021 – Roland Garros & Lacoste celebrates 50th year of the partnership: French Open Grand Slam tennis event & tournament’s exclusive textile partner Lacoste have become synonymous to each other. The relationship between the two has entered its 50th year and they are celebrating the occasion in some style. This can be counted as one of the longest standing relationship between the brand and the sporting property.
French Open 2021 – Roland Garros, Lacoste celebrates 50th year of the relationship
To celebrate the 50th anniversary of the collaboration between the Parisian Grand Slam and the crocodile brand, Lacoste have developed the limited-edition Roland-Garros L.12.12 perfume. An olfactory celebration that combines citrus fruits, green plants and enchanting clay, which awakens the senses and inspires joy and performance.
It boasts a sparkling citrus top note blended with the unique undertone of clay (yes, clay!) that perfumiers Marie Salamagne and Anne Ayo created using a sample from the legendary Philippe Chatrier court.
A veritable ode to Roland-Garros, as well as smelling great, this perfume also looks the part! Its bottle features the polo shirt’s petit piqué pattern and is decorated with the iconic crocodile logo and an intertwined R and G. A copy of René Lacoste’s autograph endorses this new must-have scent.
French Open 2021: Schedule, Live broadcast details and live streaming of Roland Garros
The Roland-Garros 2021 starts from 24 May to 13 June. This year’s tournament will also receive extensive global TV coverage, going out on more than 170 channels in 222 countries and territories. The Parisian Grand Slam has also signed several new broadcast agreements, with Australia, Brazil and the USA to the fore.
One of Australia’s largest media groups, Channel Nine is, as of this year, an exclusive Roland-Garros broadcaster. It will provide extensive coverage of the tournament through its free-to-view channels Channel Nine, 9Go and 9GEM, its on-demand service 9Now and its OTT platform Stan. Channel Nine now broadcasts three Grand Slam tournaments: the Australian Open, Wimbledon and Roland-Garros.
The FFT has also strengthened its ties with Brazil by signing agreements with Globo and BandSports. BandSports, which has broadcast the tournament since 2013, will once again be showing it this year. Meanwhile, Globo, Brazil’s leading TV network – covering nearly 2,000 sporting events a year – will show matches from Roland-Garros on SporTV, the country’s leading pay channel.
There will also be more Roland-Garros coverage in the USA. The Tennis Channel, which has covered the tournament since 2007, will show seven night sessions on its pay channel. In addition to the coverage NBC has offered every year for more than 35 years now, NBC Universal will step up its Roland-Garros programming to show three night sessions on its Peacock platform. With night sessions providing US tennis fans with later Roland-Garros coverage than usual this year, audiences should increase.
Finally, a new agreement has been signed with 17 of the regional sport networks (RSNs) operated by Sinclair, which also owns the Tennis Channel. The agreement provides for four hours of coverage a day across the first nine days of the tournament.
In India French Open 2021 will be live broadcasted on Star Sports Network & Disney+ Hotstar