Star signs Future Group as 8th associate sponsor for IPL broadcast

Star signs Future Group as 8th associate sponsor for IPL broadcast - InsideSport

Future Group has come on board as an associate sponsor with Star India for the Vivo Indian Premier League 2018 broadcast. The IPL season 11 is scheduled to start from 7th April. Star Sports, in its first year of IPL broadcast, is expecting a combined viewership of 700 million on television and its VoD platform Hotstar.

Future Group is known for retail chains like Big Bazaar, fbb, Home Town, E Zone and EasyDay among several other business brands.

Future Group will join brands like AMFI, Asian Paints, Dream 11, MakeMyTrip, Parle Products, Polycab and Vimal Pan Masala as the associate sponsor for the IPL broadcast on Star Sports. The Future Group association takes IPL broadcast associate sponsors brands’ tally to eight. Vivo, Coca-Cola and Reliance Jio are the co-presenting sponsors.

Star Network, the official broadcaster of IPL, had earlier announced 34 brand associations for IPL 2018 broadcast. Future Group becomes the 35th brand to join the roster.
Sadashiv Nayak, CEO-Food Business, Future Group said, “As one of India’s leading retail chains, catering to over 400 million customers a year, we at the Future Group depend upon strong consumer connects to drive our mission to pioneer the consumption-led growth story in India. At Big Bazaar & fbb we believe in celebrating every tyohar or festival with people of the country and we believe an event like IPL is one of the new age festivals that we celebrate.”

“With our presence in more than 240 cities, we are excited to partner with the VIVO IPL 2018 because it will be presented in 5 regional languages along with English to a never-before 700 million viewers through multiple screens, languages & higher interactivity.”

Anil Jayaraj, EVP, and Head of Ad Sales – Star Sports said, “We are pleased to announce the addition of respected retail giant Future Brands to the roster of sponsors of the Vivo IPL 2018. Some of the biggest and best brands have signed up with us, which is a testament to their belief that the Vivo-IPL 2018 will deliver them unparalleled reach and engagement across geographies and demographics throughout the length and breadth of India.”