At 15, Cori “Coco” Gauff has as striking resemblance to be mistook as a Williams’ (Venus and Serena) sibling on court. At 15, she has made a winning start on the WTA circuit. The US teen is tipped to be the gen-next prospect for the US tennis – to step in for the Williams once legends Serena and Venus have bid adieu to the sport.
Gauff at 15 is already set to leave behind the Williams in what the two legendry sisters commanded on the commercial pitch in their mid teens.
The 15-year-old from Florida, the US tennis nursery, is poised to pocket $ 1 million in endorsements alone. She has a deal with the Barilla Group, the leading Italian Pasta manufacturer that also has the tennis legend Roger Federer on its celebrity brand icons’ list. New Balance has survive an intense bidding battle with Nike to sign Gauff.
That is the commercial potential of the latest tennis sensation in the USA. The top ranked junior on the WTA circuit.
At a mere eight years of age, Gauff had a prestigious US junior title under her belt. In less than a week after celebrating her 15th birthday, she has won her first WTA Tour match at the Miami Open on Saturday. Which incidentally was also her first event with Barilla Group. The company’s logo featured on Gauff’s shirt as a patch.
Before blowing sixteen candles on her birthday cake, she will be having $1 million in her bank account from brand endorsement deals. Prize money from tennis not included. US tennis market is putting the value of the base guarantee coupled with the performance bonus from her commercial tie-ups in 2019 on the better side of $1 million. Unprecedented for a junior tennis player.
She is being seen by the company’s as the one to fill the void feared after the retirement of Venus and Serena. The brands are queuing up to catch her early. Her impressive resume reads, the youngest ever to reach the US Open girl’s final in 2017 as a mere 13-year-old; her first career junior Grand Slam title at the French Open at 14 last year and the youngest junior world girl’s No. 1 in history.