Ganguly faces conflict of interest over brand promotion?

BCCI,Sourav Ganguly,My11Circle,BCCI Sponsor,Sports Business News India

Can the Board of Control for Cricket in India president promote the brand that directly competes with a BCCI sponsor? Wouldn’t that amount to a conflict of interest?

If the answer is yes, BCCI President Sourav Ganguly has already breached the conflict of interest clause with a tweet to promote My11Circle fantasy gaming platform ahead of the third and last match of India’s T20 International series against Bangladesh.

Ganguly has been endorsing the fantasy cricket brand, which in direct competition with the BCCI sponsor and India’s leading fantasy sports platform Dream11.

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Ganguly, two days ahead of the third T20International yesterday, has tweeted from his certified twitter handle to promote MyTeamCirlce11, asking the fans to “beat my (his) team” on @My11Cicrcle and win big.

“The #INDvsBAN series is on fire! The excitement continues in the 3rd match with series leveled. Will #TeamIndia keep up the winning streak or will Bangladesh bounce back? Beat my team on @My11Cirlce & Win Big. Make Your Team Now!,” read the tweet on Ganguly’s official twitter handle @SGanguly99.

At a time when “conflict of interest” has been a major concern in endorsement deals for the cricketer – present as well as former, the latest tweet by Ganguly is likely to raise some questions.

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