Getty Images and FIFA have announced a strategic multi-year agreement through the FIFA World Cup Qatar 2022. Under the agreement, Getty Images will serve as the authorised photographic agency of FIFA, a title it has held since 2009.
“The partnership with Getty Images is vitally important to FIFA and one of the most relevant ways in which we bring football fans closer to the action,” FIFA chief digital transformation and innovation officer Luís Vicente says.
“With the FIFA Women’s World Cup just a few weeks away, we are looking forward to seeing amazing, unique content being unveiled by our partnership with Getty Images, amplifying the narrative and storytelling of a game changing World Cup for women and for football.”
Six Getty Images’ photographers and editors will capture the FIFA Women’s World Cup 2019 – five of whom are women.
It will also have access to exclusive shooting positions for every match, behind the scenes access, official portraits of each player, and venue imagery, all of which contribute to the FIFA Collection only available to license through Getty Images.
In collaboration with FIFA’s digital team, Getty Images’ production team will also be delivering creative edits in the form of alternative views and social media-ready assets to its almost one million customers around the world.
“We strive to be a valuable, creative component of the FIFA team to deliver premium content that shows how unique the world’s most popular sport is, often from perspectives that fans have never seen before,” Getty Images global head of content Ken Mainardis says.
“Getty Images has always been an innovator in sports photography, and we look forward to bringing stunning imagery to fans of the global game in partnership with FIFA over the coming years.”
Last week, SBS revealed the full list of broadcast partners for this year’s FIFA Women’s world cup. Visa, Hyundai, Optus, Nike, Officeworks and TAB have all signed on as broadcast partners for this year’s international football competition.