Airtel Delhi Half Marathon today (Wednesday) announced two more brand associations – GoDaddy and Nature Valley – while confirming a 34,000-strong participation that will include leading marathoners from across the world.
Running has become the fastest growing sporting activity in the country and to boost the eco-system further, it is imperative to have the right partners who share the same vision and belief. Procam takes pride in announcing four new partners starting with the 2018 Airtel Delhi Half Marathon. Along with Oakley as Performance Eyewear Partner and Tata Motors as Driven by Partner, GoDaddy is now the Domains and Online Presence Partner and Nature Valley as the Nutrition Partner.
GODADDY, Domains and Online Presence Partner – World’s largest cloud platform dedicated to small and independent ventures is the official Domains and online presence partner for the Airtel Delhi Half Marathon. This partnership will enable GoDaddy to reach out to aspiring entrepreneurs and business owners, participating in the events, and help them understand the benefits of having an online presence and the ease of creating a website.
NATURE VALLEY, Nutrition Partner – Since 1860, the General Mills’ vision has been to “Serve the world by making food people love”. It fulfils this legacy through one of its iconic brands, Nature Valley. Made with only the best ingredients, Nature Valley granola bars provide its consumers with the energy they can depend on. Nature Valley has been very closely associated with encouraging individuals to get out of their homes and explore the outdoors. Sponsors of some of the most prestigious tennis events, this year Nature Valley has extended its association with Procam’s distance running events as the Nutrition Partner.
South Africa’s cricket legend and ‘Superman’ Jonty Rhodes will be present at the 2018 Airtel Delhi Half Marathon as a PUMA athlete, motivating all the participants. Commenting on the countdown towards Race Day, he said, “India is my second home and my love for the country has no bounds. In my years spent here for various assignments, I have seen how people’s attitude to sport has changed and it has become part of their lifestyles. Running, is the basis of any sport and perhaps the most natural way to stay fit. To have over 34,000 runners pounding the streets of Delhi not only to test their limits but also to support a cause through an iconic event like this is truly amazing. I look forward to inspire and be inspired by all the participants.”
Abhishek Ganguly – M.D., PUMA India, Said, “We are delighted to have PUMA Athlete Jonty Rhodes at the Airtel Delhi Half Marathon. He has inspired sportspersons around the world with his extraordinary commitment and discipline. As a leading Sports brand, PUMA’s philosophy is to encourage everyone to step out of their comfort zone and indulge in physical activity to stay fit and healthy. I am sure his presence at the event will motivate many to start, and others to raise the bar in their fitness journey.”
The Airtel Delhi Half Marathon is proud to be have continued support from, Ignited by PUMA, Channel Partner- Star Sports, Fashion Partner- Jabong, Hydration Partner- Bisleri, Recovery Partner- Volini Spray, Timing Partner- Seiko, Restoration Partner- ORSL, Hospitality Partner- Le Meridien, Print Partner- The Times of India, Radio Partner- 98.3 Radio Mirchi, Medical Partner- Max Healthcare, Philanthropy Partner – India Cares and Institution Partner- Harmony for Silvers foundation.
The countdown for the 2018 Airtel Delhi Half Marathon has begun with over 34,000 Participants including India’s only Gold Label athlete Gopi T and defending champion Nitendra Singh Rawat gearing-up to vie for the top honours at the world’s most prestigious Half Marathon to be held on October 21, 2018. The USD 2,80,000 event will witness participants running in four race categories – Half Marathon (Elite & amateur), Great Delhi Run, 10K Run, Senior Citizens and Champions with Disability.
The Indian contingent will put up a fierce showcase as the Asian Marathon Champion Gopi T will lead the Indian Elite Men’s category alongside defending champion and course record holder Nitendra Singh Rawat. The two ran a thrilling race at the 2018 Tata Mumbai Marathon where Gopi pipped Rawat only in the last 200 metres to win the title. Avinash Sable, who stood third in 2017 Airtel Delhi Half Marathon, will also add further teeth to the competition. In the recently concluded Open National Athletics Championships in Bhubaneswar, Sable clinched the gold in Steeplechase 3000m erasing the 37-year-old national record in the process.
Sanjivani Jadhav and Monica Athare will lead the Indian Elite Women’s category. Jadhav, who finished on top in the Half Marathon category at Tata Mumbai Marathon earlier this year, also won a bronze at the 2018 Asian Cross Country Championships in China. She also went on to win the 2018 TCS World 10K Bengaluru. Athare, on the other hand, clinched the New Delhi Marathon 2018 and also was the winner in Indian Elite Women’s category of the Airtel Delhi Half Marathon in 2016. She came second to Jadhav in the Half Marathon category at 2018 Tata Mumbai Marathon.
Commenting on the 11th edition of the event and the new Airtel campaign #PassTheTorch, Gautam Anand, Chief People Officer (India & South Asia), Bharti Airtel said, “As a brand connecting millions, we are proud and excited to motivate people to come together and run for cause. As always, we are thrilled to witness the overwhelming response for the ADHM this year and are looking forward to the event day. With an aim to bring more people together through running, this year, we have also launched the #PassTheTorch campaign enabling people across the country to contribute to the cause of digital literacy in a new way. The campaign celebrates the spirit of running and encourages everyone to make their run count and contribute towards the empowerment of underprivileged children in rural India.”
Vivek Singh, Jt, Managing Director, Procam International said, “Today Airtel Delhi Half Marathon is beyond just a sporting event. The event has touched and impacted the country at large on various fronts – philanthropy, change in mindset towards a healthy lifestyle, a chance for our Indian runners to shine on a global platform and an opportunity to witness in action some of the best athletes in the world. The presence of legends like Sanya Richards-Ross and Jonty Rhodes adds that extra zing to our participants and should make this edition a memorable one. We wish the participants a very happy race on 21st October.”
PHILANTHROPHY PILLAR: The impact of ADHM truly resonates beyond the race. The support for numerous causes – education, human rights, women empowerment, differently abled, environment or animal welfare has doubled in the last 5 years through the event. Since 2014 the funds generated through ADHM has doubled and an average of 75,000 people have been helped every year – a 1:2 ratio for every runner in ADHM!
2018 edition of the event, has 104 Civil Society Organisations participating, 63 companies fielding 91 teams, 44 care champions and 7 Youth Cares Teams and have already raised over INR 5.50 crores making it one of the largest fund-raising platforms in the country. It is also the largest opportunity for Civil Society Organisations be a part of mainstream society with beneficiaries and CXOs being on the same path for the betterment of the Society.
The lasting legacy of the funds raised last year in 2017 has impacted 1.10 lakh people. The funds have been utilized for the construction of 12 new classrooms, 10 current classrooms furnished, 350 women empowered to start earning, 1160 women empowered with self defense training, an old age home for women constructed and 68 young adults trained in IIT and placed in companies among others.
‘’We believe that Airtel Delhi Half Marathon is an important platform for CSOs (NGOs) across the country to raise funds for their organisational capacity building and growth. The platform provides credibility, due to systems and processes in place, to know the utilization of funds and gives Visibility to many small and medium CSOs (NGOs) who cannot afford to have a marketing staff or fundraising staff, we are thankful to Airtel and Procam for providing this platform, and special thanks to the runners who increasingly are making their run more meaningful by supporting a cause as the Run’ – Murray Culshaw, Chairperson, India Cares.
MIRCHI GET ACTIVE EXPO: is a one-stop destination for health and fitness enthusiasts to come together under one roof. The Expo will be inaugurated on Thursday, 18th October and will be on until Saturday, 20th October 2018. Thursday to Friday, the expo will remain open from 10:30 am to 7:00 pm and on Saturday from 10:00 am to 5:00 pm at NSIC Grounds, Okhla.
The Mirchi Get Active Expo will motivate runners for the big day and help them get tips from the experts, trainers, doctors and more. The runners will also get a chance to meet Sanya Richard Ross, International Event Ambassador ADHM and PUMA Athlete Jonty Rhodes up-close and personal!
For more information about the 2018 Airtel Delhi Half Marathon – an IAAF Gold Label Road Race – the website of the event is: http://adhm.procamrunning.in
Procam International is committed to providing the best possible running environment for all the participants. The measures taken last year proved effective and will be undertaken for the 2018 edition as well.
12:00 a.m. – Entire course to be washed with a safe and eco-friendly agent mixed with effluent treated water to reduce the suspended particulate matter over the ADHM course
2:00 a.m. – 10:00 a.m. – spraying the course with jets and mist fans reaching upto 20 feet to ensure that the SPM on the course is tackled. Ten live locations – spraying carried on intermittently throughout this time band
Dust hot spots adjoining / near proximity of the course have been pre-identified, and will be sprinkled twice prior to the course being opened for runners.
In Holding Area at Jawaharlal Nehru Stadium & NDMC Building at Jai Singh Marg
2:00 a.m. – 11:00 a.m. – Mist fans are being deployed at varying heights inside the JLNS and the NDMC Building at Jai Singh Marg to be able to further help precipitation of the Suspended Particulate Matter.
As ascertained by multiple experts, the eco-friendly agent binds with the dust and reduces the volume of suspended particulate matter and when the water which has been sprayed on the roads starts vaporizing, it creates a safe and clean channel for runners to run.