Goibibo has joined hands with Mumbai Indians as principal sponsor for the Indian Premier League 2018.
Goibibo, India’s leading online travel company has signed up with the IPL defending champions Mumbai Indians as their principal sponsors for one year.
The winners of 3 IPL championship trophies in the competition’s decade-long history, Mumbai Indians led by Rohit Sharma have been the most viewed IPL team on television.
The partnership would see a high-decibel 360-degree co-branded campaign that seeks to engage audiences like never before.
As part of this partnership, brand Goibibo will be sported on the back of the Mumbai Indians team jersey this season.
Commenting on the partnership, Saujanya Shrivastava, Group CMO, MakeMyTrip said, “We are delighted to partner with Mumbai Indians and reach out to millions of IPL and Mumbai Indian fans through this association. IPL is one of the most loved and watched sporting event in the country and the association with Mumbai Indians present a consumer-focused brand like ours a unique opportunity to deepen our engagement with customers in a truly innovative manner.
“With the high travel summer season around the corner, we believe that our participation at IPL through both TV broadcast and Mumbai Indians team sponsorship will help us connect with audiences across the length and breadth of the country and provide them compelling reasons to book hotels on the Goibibo app.”
Mumbai Indians spokesperson said: “We are thrilled to have a new category in Goibibo as part of brand association with Mumbai Indians. As a brand that has strong resonance with new-age Indians on the move, Goibibo will be a perfect partner to the Mumbai Indians.”
The partnership brings together India’s leading online travel brand and the most successful IPL team.
Ibibo Group’s parent company MakeMyTrip had announced a merger with Goibibo sixteen months ago in a $1.8 billion stock deal, making it the largest ever consolidation to take place in the Indian Startup Ecosystem. The then newly-merged travel giant had grabbed 60% of the online travel market in India.