Golden Boy Promotions has announced an innovative partnership with Facebook to bring live boxing to the world free of cost.
Under the agreement, the US-based boxing promotional company, established in 2002 by former boxer 10-time world champion Oscar De La Hoya, will bring live boxing and original programming to a global community of boxing fans via Facebook for free
Golden Boy Promotions, in its official release, has said the ‘revolutionary deal’ will give fans great matchups at no cost, thus powering the sport for growth across new and existing demographics.
The first of five live fight nights on Facebook will debut on August 11 and will feature Jesus Rojas (26-1-2, 19 KOs) defending his WBA World Featherweight Title against Joseph “JoJo” Diaz Jr . (26-1, 14 KOs) at the world-famous Avalon Theater in Hollywood.
The second live fight will feature light heavyweight contender Sullivan Barrera (21-2, 14 KOs) against a soon-to-be announced opponent onAugust 18 from the Sands Casino Resort in Bethlehem, Pennsylvania.
The live broadcasts will incorporate the real-time fan interaction and engagement made possible by Facebook’s social video platform. Golden Boy Media and Entertainment will serve as the production entity producing the live fights and original programming and the legendary pugilist Oscar De La Hoya will serve as Executive Producer.
The live boxing series will be bolstered with strategic shoulder programming, including rebroadcasts of past fights featuring commentary from the boxers themselves. Shoulder programming will also feature major celebrities, prominent influencers, and top-tier boxing authorities from print, TV and the internet. The debut episode of this complimentary content will be on July 13. Details are not announcedyet.
Oscar De La Hoya, Chairman and CEO of Golden Boy Promotions, said, “This game-changing deal for the sport of boxing places Golden Boy Promotions and its stable of fighters at the intersection of live sports mega-casting and ultimate fan engagement. Our team is now positioned to present world-class boxing from Silicon Valley, to Madison Avenue, to Hollywood and to the rest of the world. The reach of Facebook is just incredible, and our sponsorship conversations will truly resonate with brands across all categories.”
Devi Mahadevia, North America Live Sports Programming Lead at Facebook said, “We’re thrilled to team with Golden Boy Promotions to make Facebook a home for championship-caliber boxing this year. Through this unique partnership, a global community of sports fans will have free access to some of boxing’s most exciting live bouts and be able to interact with the action like never before.”