The Professional Golfers Association (PGA) tour has inked a deal with social media platform Twitter, which will see nearly 70 hours of live golf programming for the remaining 2016-17 season.
PGA has launched an over the top (OTT) subscription service and the live stream will be provided through that. Twitter will have access to the first 60 to 90 minutes of the stream on Thursday and Friday mornings.
Action from the first two holes of 31 PGA Tour events, the live stream will give viewers interviews, unparalleled coverage, and pre-round analysis.
In their bid to reach out to an audience that is not necessarily registered on Twitter, the social media company has said that users do not need to be logged in to access the live streams. Those wanting to subscribe to the OTT service will not necessarily need to have a Twitter account.
“Our collaboration with the PGA Tour will provide fans all over the world access to watch live streaming PGA Tour events on Twitter while following the conversation all on one screen,” Anthony Noto, Twitter’s Chief Operating Officer said.