Govt-owned Bank of Baroda becomes first sponsor of FIFA U17 World Cup


India’s government-owned Bank of Baroda, has confirmed that it will be the first national sponsor of the FIFA U17 World Cup football tournament, scheduled to be held in India during October 2017.

For the first ever FIFA event to be held in the Indian subcontinent, Bank of Baroda will be the one of the six national sponsors for the tournament. Five other such slots are currently still open for brands to associate with the tournament.

Rakesh Bhatia, General Manager, Marketing and Corporate Communications, Bank of Baroda, said: “Partnering with the FIFA U17 World Cup India 2017 was a logical choice for us, as there will be no bigger sporting event in the country next year. It is truly an Indian crusade to make sure that this tournament succeeds and engages our complete population.”

The tournament is scheduled to be held during October 6-28, 2017.

“As the first ever FIFA tournament to be hosted in India and with India as one of the participating teams, it is a unique opportunity to be partners in making football history in this country. By joining in at this early stage, Bank of Baroda will have the added advantage of 10 months of exposure in the build up to the FIFA U17 World Cup,” Tournament Director Javier Ceppi said

There is more football being watched in India even as viewership for cricket has plateaued. Indian Super League (ISL), India’s biggest tournament has been getting good television viewership. While the stadia are not full at all locations, it is getting a lot of interest among people in select locations.