GP Petroleums has signed Indian international cricket star Suresh Raina as a brand ambassador for its IPOL brand.
The UAE-based Gulf Petrochem Group subsidiary has announced the appointment of the dashing left-hander as the brand ambassador for IPOL Lubricants, the signature brand of the company into the industrial lubricants segment.
“It is a pleasure to associate with GP Petroleums, being a well-established name in the lubricant industry. I am glad to take this opportunity further and wish to see IPOL capturing market share of competitive brands. I look forward to take the brand IPOL to different levels,” said Raina, who is just back from a fitness and training stint in the Netherlands and is training with the Uttar Pradesh Ranji Trophy team for the forthcoming season.
Raina will be the face of IPOL Lubricants for a period of one year. During the term of the contract, he will be actively involved in a host of innovative marketing and customer experience initiatives to be rolled out by GP Petroleums.
On the partnership with the eminent cricketer, Ashok Goel, Group Chairman, Gulf Petrochem Group said, “We welcome Mr. Raina into the GP Petroleums family and hope to maintain a long and significant relationship”.
“We are happy to have Mr. Raina onboard to endorse IPOL Lubricants and we are sure he will be a good fit for the same. He is an aggressive and trust worthy player on field, which will hopefully mirror in support of our brand IPOL, a high-quality lubricant in the automotive and industrial market space,” said Hari Prakash, CEO, GP Petroleums.
A consistent and a well-established international cricketer, Raina will serve as a perfect match for IPOL Lubricants, which is amongst the top three players in the B2B segment.
GPPL specializes in formulating, manufacturing and marketing, of industrial and automotive lubricants, process oils, greases and other specialties under the brand name IPOL for more than four decades.