Grand ECB initiative to engage 1 million kids with ICC World Cup

ICC World Cup 2019,ICC World Cup Kids engagement,ICC England and Wales Cricket Board,ICC Cricket World Cup 2019,2019 ICC World Cup England and Wales

The England and Wales Cricket Board (ECB) in association with the International Cricket Council (ICC) is aiming to engage one million kids with the World Cup 2019 next year.

As the ICC World Cup returns to England after two decades, the ECB and ICC have announced a call to action for all local clubs and cricket organisations to “be part of something bigger”.

The clubs in England and Wales are advised to apply to become a Cricket World Cup Club – an initiative designed to help grassroots clubs further connect with their local communities through family fun-based activity and help bring the excitement of the ICC Cricket World Cup 2019 into their clubhouse.

The ICC and ECB are targeting to engage one million kids throughout the tournament. The clubs who become a Cricket World Cup Club will be advised put on a family day and celebrate and engage a new audience through the excitement of the ICC Cricket World Cup 2019, states an ICC Press release.

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As part of the initiative, clubs are being asked to run a weekend of child/family-based activity, helping to better connect with the local community and engage a younger generation. This could be anything, from kids’ coaching sessions, parent/child matches, or even a ‘Bring a Friend’ day. The aim of these family days is to get more kids involved in the game and to help clubs showcase themselves to a wider audience.

Clubs who apply will have access to official marketing material to assist with the promotion of their event – which they will be able to use in schools, on social media and in the local area. Cricket World Cup Champions, the lead volunteer at the club, will receive official World Cup merchandise to reward them for their efforts.

June 7 to 9 next year will be the focus weekend for celebrations, however, Club Family Days can run over any weekend during the World Cup between May 30 and July 14.

Besides, a Cricket World Cup Club Fund gives at least the first 2,000 affiliated clubs, who register for the programme, an opportunity to receive £1,000 for helping to digitise or upgrade catering facilities. The fund has been set up to help clubs install new broadband, boost their clubhouse’s audio-visual capabilities, or transform their catering facilities to assist with their CWC 2019 family day.

Commenting on the initiative, Nick Pryde, ECB Interim Director of Participation and Growth said: “The Cricket World Cup Club initiative is a fantastic opportunity, and one which I encourage as many local clubs in England and Wales as possible to sign up to.

“The ICC Cricket World Cup 2019 represents a huge opportunity for us to attract new generations of fans and players, boys and girls to the game, who will be playing at diverse, modern and family-friendly clubs.”

Steve Elworthy, Managing Director of the ICC Cricket World Cup 2019, added: “The ICC Cricket World Cup is returning to England and Wales for the first time in 20 years, and it’s vitally important we make the most of this opportunity to engage with as many people across the country as we can.

“Through this initiative, we are encouraging local clubs to become a Cricket World Cup Club and open their doors to their local community, and by putting on the Family days, it will be a great chance to engage with current and new players and fans so they all feel part of one of the biggest global sporting events being staged on their doorstep.”

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