GSC retain Mzansi Super League broadcast, commercial rights

Cricket South Africa names Mzansi Super League broadcast, commercial partner

Global Sports Commerce have retained the Mzansi Super League commercial and broadcast rights for the next four-year cycle – from 2019 to 2023.

Cricket South Africa (CSA) and Global Sports Commerce (GSC) have jointly announced that they have extended their partnership for the Mzansi Super League (MSL) for a further period of four years.

The agreement, to run from 2019 to 2023, grants GSC all commercial rights to the event, excluding the teams, and makes GSC the official broadcast and digital rights holder outside of South Africa, CSA has stated in a Press release.

“It gives us great pleasure to extend our partnership with GSC,” commented CSA Chief Executive Thabang Moroe. “They are a significant global brand that has put its faith in our administration, our governance and our players for a considerable period of time.

“As their name indicates, GSC have a global sporting presence as a major player in the organization of sporting events around the world and already have considerably experience of South African sport through their investment in Megapro and Megaview.

“They made a significant contribution to getting the MSL off to a winning start last year and will again play a major role as we build on those advances in MSL 2.0,” concluded Moroe.

“GSC is delighted to be associated with the MSL,” commented M S Muralidharan, CEO, Global Sports Commerce. “We see this as a Milestone Sports asset for Africa as the Sole and Exclusive International Commercial Partner across Television, Digital, and Event Sponsorship.

“The GSC family, including its South Africa-based affiliates, Megapro and Megaview, will bring to the event its global technology expertise with cutting edge technologies in Television/Content Production, Event Presentation and Immersive fan experience.

“GSC is committed to providing to the Fans of Cricket – In the Stadium, On the Move and on the Couch – an unmatched visual experience. The brands associated with the event, brought in by its premier commercial arm, ITW Consulting, will gain a superior return on their investment,” concluded Muralidharan.