Premier League football club Arsenal has launched Arsenal Innovation Lab for creative startups to help develop new fan experiences and work towards progress of the club’s business.
The Arsenal Innovation Lab will see the football club work with startups to explore ways of improving match day experiences for fans, engage more fans around the world, create new offerings for the club’s commercial partners and develop its future retail strategy.
Businesses that the Arsenal Innovation Lab selects will also be given the chance to pitch their own unique “wildcard” ideas that they think can help increase the prosperity of the North London club.
The ten-week programme will see successful candidates receive mentoring from senior business leaders at the Premier League soccer team, and will be run in collaboration with corporate innovations specialists L Marks.
Arsenal’s chief commercial officer, Vinai Venkatesham, suggested that there may also be the potential for investment opportunities as a result of the programme. “The club has always placed a big emphasis on being pioneering and innovative and we plan to continue this by working with smart-thinking businesses to help us identify ground-breaking ideas to take us forward,” Venkatesham said.
“We know there are many brilliant startup companies with creative and innovative ideas and we are looking forward to working with them,” he added.
L Marks chairman Stuart Marks commented, “Community and innovation are at the heart of Arsenal’s history and values, and so it’s incredibly exciting for L Marks to be supporting the club to accelerate their collaborations with startups and tech talent. Though based in London, Arsenal has global support which presents amazing opportunities for new businesses working on digital fan engagement and other relevant solutions to work with the club.”
Startup founders have until midnight on 12 October to apply for a place on the ten-week Arsenal Innovation Lab programme.