HalaPlay signs Krunal, Hardik Pandya as brand ambassadors

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Fantasy sports platform HalaPlay Technologies Monday has announced the appointment of cricketers Krunal and Hardik Pandya as the company brand ambassadors.

“The all-rounder brothers will officially represent the daily fantasy sports platform going forward,” Halaplay has stated in a statement.

“In a cricket loving nation like India, fantasy sports has become a way of life, which is where we see our exponential growth. Having the Pandya brothers on board is the right fit. Their all-rounded talent and fresh energy resonates with the essence of HalaPlay, as we are a young company with a lot to offer,” HalaPlay co-founder Prateek Anand said.

Hardik is excited with the association. “What excites me the most about this association is that it keeps me motivated to ensure that my fans continue to choose me to be on their HalaPlay team and I get a chance to fulfil their expectation as an all-rounder,” Hardik Pandya said.

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Krunal Pandya added, “Fantasy sports is new and exciting in the modern-day digital sporting world. Playing on HalaPlay gives me an opportunity to go beyond the field to the small screen and connect with millions of cricket loving fans.”

This new mode of gaming in India already has a fan base of more than 20 million today and the Indian fantasy sports industry is worth Rs 43.8 billion, it is estimated to reach Rs 118.8 billion by FY23 according to the Indian Federation of Sports Gaming (IFSG) and KPMG report.

HalaPlay recently raised ₹40 crore in series-A funding from Nazara Technologies and Delta Corp Ltd.

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