Hero MotoCorp extends sponsorship deal with Hero World Challenge golf

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Hero MotoCorp will continue to be the title sponsor of Tiger Woods’ invitation-only winter tournament in the Bahamas – Hero World Challenge.

The 2018 Hero World Challenge will be played November  29 to December 2 at Albany Golf Resort in New Providence, Bahamas. Hero, the world’s largest manufacturer of two-wheelers, has served as the event’s title sponsor since 2014, when it was played at Isleworth Golf and Country Club in Windermere, Florida.

Hero MotoCorp, according to teetimetales.com, has extended the partnership, matching the first agreement between the Indian motorcycle manufacturer and event host Tiger Woods back in 2014.

“The Hero World Challenge has evolved into a global event highlighting the world’s best golfers year after year,” Woods said. “I’d like to thank Pawan Munjal and Hero MotoCorp for their continued support of the tournament. Together with Tavistock Group, we are very excited to continue growing the Hero World Challenge at Albany.”

Extension of the partnership was announced by the TGR Foundation, established in 1996 by Tiger Woods and his father, Earl Woods, to create and support community-based programmes that improve the health, education, and welfare of all children in USA.

Also Read: Virat Kohli confirmed as Hero Motocorp brand ambassador; launched with Xtreme 200R campaign

“Together with Tiger Woods and the TGR Foundation, we have had a memorable journey over the past four years, and we are glad to further build on this highly enriching relationship. Brand Hero symbolizes excellence, fortitude and endurance – the qualities that aptly encapsulate the essence of the Hero World Challenge. This is a unique platform that brings together the best of the global golfing world, not just to compete with each other but also to contribute towards larger community development. Undoubtedly, this marquee tournament has been a significant catalyst and enabler in the ever-rising global profile of Hero MotoCorp,” Hero MotoCorp chairman Pawan Munjal.

The Hero World Challenge features a $3.5 million purse and $1 million first-place prize. It also awards Official World Golf Ranking points, and benefits TGR Foundation, the Tavistock Foundation and Bahamas Youth Foundation.

The Hero World Challenge is a four-round, 72-hole stroke play event with a $3.5 million purse, a $1 million winner’s prize and Official World Golf Ranking points awarded.

It will be held at Albany’s par-72, 7,302-yard championship course for the fourth consecutive year. The Hero World Challenge benefits TGR Foundation, the Tavistock Foundation and the Bahamas Youth Foundation.

Also Read: Tiger Woods effect: Record viewership at PGA Championships since 2009, up 73% in a year


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