HERO renews title sponsorship deal of ISL

Hero ISL, HERO MotoCorp, Hero Sponsorship, ISL Deal, Indian Super League

India’s two wheeler giant, HERO MotoCorp has decided to renew its ties with Indian Super League. As per the information available with the Insidesport.co, the deal has been extended by 3 years.

Sources present in Reliance IMG informed Insidesport.co that the deal value has gone up considerably and it also includes all Indian football sponsorship assets available. As per the sources, “The deal is in the range of 180-190 crores and will include the Title Sponsorship of ISL, I-league, Indian team sponsorships, 2nd division league, women league & all junior leagues.”

Hero has been the title sponsor of ISL since its inaugural edition and paid 60 Crores for 3 year of sponsorship. The source informed insidesport that “no such value has been earmarked separately for ISL title sponsorship. The deal with AIFF / Reliance – IMG involves the entire Indian football portfolio. Hero has committed whole-heartedly to the entire Indian football ecosystem”. It is noteworthy to mention that through this deal HERO now will pump in 60 CRORE per annum in Indian football through this association.

Though none of the stakeholder is ready to reveal the numbers but AIFF has confirmed the development to an extent. “Yes, they have come onboard for the Indian senior national team and the other age group sides as well,” informed Kushal Das, the general secretary of the All India Football Federation (AIFF), to insidesport.co.

This is third big investment in Indian sports in last 3 months by corporates through sponsorships. Earlier VIVO signed title sponsorship deals with Pro Kabaddi League & Indian Premier League at unprecedented values. VIVO’S commitment in PKL is 300 Crores for 5 years and 2200 Crores in IPL.



Hero has been investing in Indian Sports through deals with Hockey India, FIH, PGA Tour and various other initiatives.

Much to the popular demand of a longer Indian Super League and Football Sport Development Limited’s (FSDL) objective of spreading the beautiful game to India’s vast geography, the ISL in its fourth edition will witness an expanded five-month module with number of participating clubs increasing to ten from its original eight founding member city clubs. JSW groups’ Bengaluru FC and Tata groups’ Jamshedpur FC are the two new additions to the existing franchises.