High 2nd T20 viewership enables Sony Ten 3 stay at top

High 2nd T20 viewership enables Sony Ten 3 stay at top - InsideSport

An unprecedented viewership number for the second T20 International between South Africa and India on last Saturday has enabled Sony Ten 3 hold on to the number one position in the Indian television sports genre ratings.

The second T20 won by Virat Kohli’s Men in Blue to level the series 1-1 tops the ratings chart for Week 8 (February 17-24) on the Broadcast Audience Research Council Indian television viewership ratings. The match has invoked an impressive 10,395,000 impressions – nearly a 25% gain in viewership numbers over the top show for the previous week.

Cricket continues to be the deciding factor for the Indian television sports genre viewership ratings as all the top five sports genre shows happen to be the live broadcast of the 1st and the second T20 International between India and South Africa.

The second T20 on DD Sports (9,545,000 impressions) is registered as the second most watched show for the week, to be followed by the first T-20 live broadcast on Sony Ten 3 (9,524,000) and Tony Ten 1 (9,388,000). While the English language broadcast of the 2nd tie on Sony Ten 1 (9,284,000 impression) is on the last position of the top five sport genre shows for the week.

Sony Ten 1, in spite of over 30% loss in viewership numbers, is the number one sports channel for the week with 263,694,000 impression. Sony Ten 3 in the number two position has recorded 211,966,000 impressions. Live cricket broadcast involving the Men in Blue has yet again helped free to air Doordarshan Sports (148,714,000) stay among the top five channels, holding on to its third position last week.

Star Sports First is the only top five sports genre Indian TV channel to gain in numbers as the Star India owned FTA platform stays at the No. 4 position with 92,532,000 impressions (80,003,000 last week), to be followed by Star Sports 1 Hindi (35,610,000).
Sony next week will be pinning its hopes on the series deciding third and final T-20, won by India in an intriguing duel, before Star Sports yet again reinforces its domination with some aggressive programming around the Indian Premier League and the Indian domestic cricket.