Hima Das signs up “multi-crore” deal with sports management firm

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World champion junior sprinter Hima Das has inked a multi-crore two-year deal with a sports management firm. The deal was announced by Hima Das’ new managers.

Hima, who scripted history by winning a gold medal in the women’s 400-metre event at the IAAF World U-20 Championships recently, may now look up to a major financial support in terms of sponsorships.

Hima had clocked 51.46 seconds in the finals to become the first Indian athlete to win a world championship gold across all age groups.

Hima, daughter of a rice-farmer, started her career in 2012 and performed well at district level competitions. In early 2016, she won the 100m race at the state championship and later made the finals of Junior Athletics Championship in Coimbatore without any training.

After some time she shifted to the sports academy in Guwahati to train under coach Nipon Das.

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“I am fortunate to be on board with one of India’s top sports management group. I was looking for a professional sports management group to manage my commercial interests, as I only want to focus on my training and championships,” Hima said.

Last week Public Sector Maharatna Petroleum major IndianOil had extended a cash award of ₹20 lakh to the promising athlete.

Hima last month had scripted history by becoming the first Indian woman athlete to win a gold at the world level as she clinched the top spot in the women’s 400m final race in the IAAF World Under-20 Athletics Championships. The 18-year-old Das, a pre-tournament favourite, had clocked 51.46s to win the gold. She had earlier clocked her personal best of 51.13 at the Guwahati National Inter-State Championships in June.

Also Read: Hima Das appointed sports brand ambassador for Assam