The federation of International Hockey (FIH), has unveiled a new multi-year partnership with Kayford Branding, a prominent global licensed products company.
Under the agreement, which runs from April 2020 to the end of 2023, Kayford Branding, which already works in sports such as soccer, rugby, basketball and tennis, and the entertainment world, will roll out a variety of official products for the FIH and its events.
These will include clothing, bags, badges and keyrings.
The products will be available at FIH events or via estore services on the federation’s website.
Major tournaments over the next four years include the Women’s FIH Hockey World Cup in Spain and the Netherlands in 2022 and the Men’s FIH Hockey World Cup in India in 2023.
FIH chief executive Thierry Weil said: “Official licensed products are an integral part of the fan experience and it is important to increase our presence in this field. We’re really glad to engage with such a reputed and established expert company as Kayford Branding. Together, we will strive to ensure that hockey fans have an easy access to exciting official licensed products they love and need!”
Leon Li, the chief executive of Kayford Branding, added: “Kayford Branding has for seven years been active in the world of sports licensing & merchandise. We are long-term partners of e.g. Fifa, Uefa, Chinese Super League and various football clubs and federations in Europe and Asia. Therefore, we are very pleased and proud to partner up with FIH to build further together on the implementation of official licensed products for the Hockey lovers on a global level.”